4 Artists Climb Aboard the Label

This past week, four incredible artists signed to the label. We couldn’t be any more elated.

Meditate upon the music of Barcelona’s very own poet of despair or take a trip down memory lane with UK native, Dean Rivers. We’re entering into a golden age of music, and these four artists, along with all the artists we’ve worked with, are living proof. Take a listen for yourself. And be sure to give them a follow.

Stray Owls

The boys from North Carolina have spent a lifetime perfecting their honest take on folk and psychedelic rock. Now the time has come for them to spread their wings and soar.

Daniel Ruiz

Barcelona’s very own poet of despair spends his nights alone, sipping on fine bourbon and meditating upon the tragic horrors of heartbreak. He will be touring Spain this summer.

Brother Toaster

By day Sean Galbraith is just like any other normally functioning human being, but by night he morphs into an experimental rock and roller. His lo-fi slacker sound is a breath of fresh air.

Dean Rivers

Rivers’ music flows like a buttery daydream with subtle glimpses of the great abyss. He’s legit.


“We are like butterflies who flutter for a day and think it is forever.” — Sagan

A Note to Artists & Publicists: How to Submit Music to Blogs

If your email is too long, nobody will read it.

We get it, you’re trying to be nice and informative, but in the end it just eats up everyone’s time and makes it difficult to locate the link to your music.

The only thing that should really matter is your music. If your music sucks, a plethora of giant photographs and paragraphs of text are futile. If it’s good, we’ll ask for all that stuff later on. But to tell you the truth, I don’t really like going off a press release, as it tends to make for watered down and generic content.

Have you ever wondered why some artist reviews from various blogs are so similar? Well, I would guess they’re all going off the same press release.

Instead, please be courteous and write a one to four sentence note accompanied by ONE working link to ONE track. That’s it. My favorite source link is youtube. It’s familiar and there is no bullshit. Bandcamp and Soundcloud are also acceptable links. The worst are private links with a password. Please, do us all a favor and remove all barriers to your music. The exclusive VIP shit needs to end.

Final Thoughts

There is a more effective way in communicating with various music outlets. Create a relationship with them. Add them on social media. Like and comment on their stuff. Send them cool little notes. In short, stop being a narcissistic asshole and be cool. We are all in this shit together.

Remember, if all else fails, create your own platform and fuck the gatekeepers. We’re entering into a new age. If you fail, the only person to blame is yourself.

If you’d like for your music to be featured on Santa Rosa Records, please submit a YouTube or Soundcloud link to our subreddit, r/SantaRosaSubmissions.

May the upvotes be in your favor.

Here are 12 Good Indie Music Blogs To Submit Your Music To In 2018-2019.

Sleepy Gaucho

Photo Courtesy of Sleepy Gaucho’s Instagram

Sleepy Gaucho is the artistically deranged brainchild of multi-instrumentalist, Andy Goitia — a young man set on becoming a legend. His seven track debut album Another Time was first recorded in Madison, WI, and then eventually completed in East London.

Gaucho’s unusual flavor of melancholy folk music drifts somewhere between underground psychedelia and Americana roots music

It’s wailing organs, dusty bass, and gritty vocals collide in a South American sandstorm, only to be sucked down and engulfed by a thirsty Argentinian Gaucho. 

Sleepy Gaucho is truly a lonesome and weary original to behold. Music that has been hardened by bitter heartache and scorched by long nights on the road.


“We are like butterflies who flutter for a day and think it is forever.” — Sagan

Episode #5

The Indie Underground

Episode #5

Fifth and final episode of deep underground cuts set to the lore of the wilderness.

Tracklist Coming Soon!

The Indie Underground is also available on iTunes & Google Play.


“We are like butterflies who flutter for a day and think it is forever.” — Sagan

Exclusive Premiere: Blackout Drunk Dream (Silvia Comes Flying Through The Window) by Daniel Ruiz

Photo Courtesy of the Instagram of Daniel Ruiz

Daniel Ruiz released “Blackout Drunk Dream (Silvia Comes Flying Through the Window)” on May 28th, 2018.

The liquored up single was recorded and produced in Barcelona by the man himself, Daniel Ruiz.

The swooning single takes one on a midnight voyage through the cosmic underbelly of Daniel’s inebriated dreamworld. It’s a lush trip to behold.

Daniel will be touring around Spain this summer.

Be on the lookout for Daniel’s new album — it will be out later this year.


“We are like butterflies who flutter for a day and think it is forever.” — Sagan